How to Start a Business or Podcast From Scratch | Tim Ferriss - YouTube https://www.youtube.com/watch?v=ymiBDged-eQ&fbclid=IwAR0uYUI3xEW4bVn8zxpafqmqomYzb10s0xgDdBMNtb_Yr1qcbKmTiOIfRQM Ryan Phelps Tim Ferriss's advice on starting a business or podcast notes. Errors are my own. 1. It's easiest (and in his mind, more fun) to create a category and own it rather than trying to dominate an existing category with something incrementally better. Category Killing or Category Creation. Create a new category that is easily differentiated. * Read: The Law of Category. Blue Ocean Strategy- 20-30% is very good. 2. Don't obsess about becoming as big as possible. Don't worry about winning "Best of iTunes" or having "100 million downloads". Just do great work in a category (whether product, service, offering, writing, whatever) that makes you new. "Scale" and "Scaling" are dangerous words. "I CERTAINLY don't want a gigan